2020’s COVID-19 pandemic had a significant impact all over the world, in many different scenarios.
The entertainment industry is no different, as it suffered a great impact, with important sources of income like concerts being cancelled, and relevant sectors of its exposure to public, such as nightclubs, being closed on a global scale, for undefined time.
Public health is a priority, and what is known as “Normal life” must adapt its ways to it. Having this in mind, nightclubs around the world are finding new ways to remain relevant, staying close to people in distance.
Streaming platforms have played a crucial role in the struggle of clubs for keeping in touch with people, as they have worked as a tool for people to party with their friends while at home, for DJs to set the mood of set parties, and nightclubs hosting them, just like any other Friday night.
Isolation has been taken, not as an excuse, but as a challenge, and this motivates people to search for new ways of keeping human contact alive.
In HROOF, we are certain that this complicated times will eventually bring better days, and most importantly, wilder parties.
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