It is said that a piece of art is not completed, until it finishes the artistic course that ends when it reaches an audience.
Its true purpose can only be fulfilled when it makes contact with people.
Having this in mind, let’s focus on the current music scene. Apparently, this represents no inconvenience, as today, there seems to be a market for everyone. Every artist can upload their music to all sorts of plataforms, play in all kinds ok venues, and reach an incredible amount of people without even leaving the studio.
But, what happens when that immense capacity of reach is affected by stronger power.
Every year, millions of people attend all sorts of musical festivals and concerts all around the world.
Sometimes, not only with the goal of watching their favorite artist playing live, but experiencing all the activities in the event.
However, mankind seems to be going through a rough time in terms of popular health, and society is forced to back down from taking place in events that involve massive crowds. So, we wonder: How is this affecting the music industry?
It’s a fact than we can still listen to our favorite artists even in distance, even in quarantine. Actually, we spend more time listening to them in other platforms than in concerts or living presentantions.
However, we do find it very interesting to wonder about the distributional problems this is bringing.
How many times have you discovered an artist because you heard of their songs by accident, on the radio, at a party, or any similar circumstances?
Think about it, and ask yourself what happen whent, by forcing people to stay at home, you dive them away from the possibility of experiencing many of those situations.
Think about the songs that would remain unheard, just for a distribution failure.
As a musician, what would you do to make your music heard and/or stay
relevant and keep reaching the most amount of audiences possible?
Or, if that not the case, how would you reach to new music to listen to?
Many artists seem to have found their answer in streaming services and digital plataforms, since it seems to be the most practical way to shorten the breach between their music and their listeners.
If this is the road to follow, how will it changes the music industry? Will it bring a much more radical genre segmentation? Only time will tell, but one thing is certain: Music always finds its way to our ears and, there for, will always survive.